Adoption Toolkit For School Districts

Close the Digital Divide

CONNECT STUDENTS AT HOME

School districts are uniquely positioned to help unconnected families overcome the barriers that prevent them from accessing affordable broadband programs. By implementing outreach programs to help families enroll in the Affordable Connectivity Program (ACP), school districts can reduce the inequities faced by students without home broadband connections.

Connecting Students With

THE AFFORDABLE CONNECTIVITY PROGRAM

The Affordable Connectivity Program (ACP) is a new federal government program that helps families pay for home Internet and connected devices. The benefit provides:

UP TO

$30

/month

Discount on Internet Service

UP TO

$75

/month

Discount on Internet Service for Household on Qualifying Tribal Lands

A ONE TIME DISCOUNT OF

$100

For a Laptop, Tablet or Desktop Computer

IMPORTANT ELIGIBILITY INFORMATION FOR SCHOOL DISTRICTS

Households with a student who is eligible for free or reduced-price meals under the National School Lunch Program (NSLP) or the School Breakfast Program (SBP), including children who attend schools participating in the U.S. Department of Agriculture’s Community Eligibility Provision (CEP), are automatically eligible for this benefit. School districts that participate in the Community Eligibility Provision are uniquely positioned as their entire community is automatically eligible for the ACP

How to Conduct Outreach To

UNCONNECTED FAMILIES

EducationSuperHighway’s new Affordable Connectivity Program Toolkit for School Districts contains action plans and customizable resources to help school district leaders raise awareness of this new  $14 billion federal broadband benefit program.

We’ve included templates, tools, and resources to support school districts of all sizes and options for those able to launch outreach campaigns to student families and those with the capacity to support ACP enrollment. 

Step # 1

GET STARTED

ASSEMBLE A LEADERSHIP TEAM
& CONFIRM BUY-IN

  • Confirm buy-in from school district leadership and any other stakeholders.

  • Convene school district cross-functional team composed of school leaders to help champion the effort. Include IT, Student Services, Family and Community Engagement, and Communications departments.

  • Ensure building principals and school-based leadership teams are aware of the initiative.

ESTABLISH OUTREACH TEAM & CREATE COMMUNICATION PLAN

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  • Establish a district outreach team responsible for contacting families e.g. digital literacy coaches, librarians, family liaisons, school social workers, and counselors.

  • Identify best times to conduct outreach to families.

  • Build a calendar of outreach calls, events, and support options.

USE DISTRICT DATA SOURCES TO CONFIRM ISP PLANS

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  • Identify data sources that can leverage to confirm household connectivity/target households e.g. family/teacher survey, hotspot distribution.

  • Coming Soon: Use our lookup tool to confirm local ISPs and plans, especially under $30.

Step # 2

LAUNCH AN ACP
AWARENESS CAMPAIGN

LAUNCH GENERAL AWARENESS CAMPAIGN

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  • Initiate general awareness campaign to include newsletters, flyers, texts, and robocalls.

  • Issue press release and district-wide communication as appropriate.

  • Align messaging with key district communications around quarter or semester end.

  • Leverage communication channels of individual schools.

SEND GENERAL AWARENESS INFORMATION TO FAMILIES

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  • Send general awareness materials to district families.
 
RESOURCES:
 

ACP Overview

ACP Information Flyer – English (PDF | Google Slides)
ACP Information Flyer – Spanish (PDF | Google Slides)
ACP Postcard – English (PDF)
ACP Postcard – Spanish (PDF)

ACP Application Documents

Texts, robocalls & Newsletter Language (PDF | Google Doc)

PROVIDE FAMILIES WITH PROOF OF ELIGIBILITY

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To support eligible families during the ACP enrollment process:

  • Make letters available at the school level to be printed on demand.
  • Make letters available for families to access  electronically, such as in the parent portal, district information system etc.

PROVIDE ACP ENROLLMENT GUIDES

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Districts with the capacity and resources to support the ACP enrollment process should move to Step 3.

DIRECT FAMILIES TO ACP ENROLLMENT SUPPORT CENTERS

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  • Provide families that need assistance with external enrollment support information for help in applying to the ACP.

 

If families have any questions or need assistance, they can contact the ACP Support Center of the Universal Service Administrative Co, who administers the ACP on behalf of the FCC via:

Email: ACPSupport@usac.org

Phone: (877) 384-2575

7 days a week, from 9:00 a.m. to 9:00 p.m. ET

Step #3 (Optional)

SUPPORT ENROLLMENT

BUILD CAPACITY TO SUPPORT ENROLLMENT

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  • Train outreach team on ACP enrollment.
  • Establish a calling schedule to contact families and help walk them through enrollment.
Resources

SUPPORT VIRTUAL AND IN-PERSON ENROLLMENT ACTIVITIES

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  • Set a schedule of office hours or call back support for families, including the identification of locations within the district families may go for help, such as the school library or enrollment office.

 

  • Organize and implement ACP enrollment events. Coming Soon: ACP Enrollment Event Checklist

 

  • Establish a calendar of ACP events and update the district academic calendar if appropriate.

 

  • Align support events with other key district events e.g., parent-teacher conferences, back-to-school nights, sporting events.