FOR CITIES & SCHOOL DISTRICTS

Broadband
Adoption Centers

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FREE TOOLS & EXPERT SUPPORT

Overcoming the Barriers to Broadband Adoption

Significant numbers of families qualify for low-cost and fully subsidized broadband programs, but adoption rates remain critically low.  EducationSuperHighway’s Broadband Adoption Centers support pilot cities and school districts in the roll-out of their broadband initiatives to ensure that their unconnected households get quickly enrolled and gain home access. 

how we help

Key Benefits

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Outreach Expertise

Access campaign management expertise, including custom messaging and materials, training and management of outreach staff, and technology platforms to support all outreach activity.

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Enrollment Support

Provide families with 1:1 sign-up support to navigate program application steps and documentation.

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Systems & Tracking

Get actionable data to understand outreach and enrollment progress at the student- and household-levels.

Download the Broadband Adoption White Paper.

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for pilot CITIES & school districts

Custom-Built Support

Cities and school districts selected for our pilot program will be given expert support and tools to run an effective outreach campaign, systems to track progress, project management capacity to drive high rates of broadband adoption.

Target Support

  • Run Bridge to Broadband data exchange to identify unconnected households without home connectivity
  • Align Internet solutions with unconnected student households

Prepare Outreach

  • Identify and implement tools (e.g. calling/texting platform)
  • Develop materials for one-to-many and one-to-one outreach (e.g. call scripts)
  • Recruit and train outreach staff

Launch Campaign

  • Build broad awareness through district channels
  • Engage community-based organizations
  • Conduct direct outreach to unconnected households
  • Escalate challenges to a team of enrollment specialists

CASE STUDY: Las VEGAS, NEVADA

Clark County
School District

Discover how partnerships, coordinated outreach, and extensive family support, enabled Clark County School District (CCSD) to address the digital challenges faced by students during the pandemic.
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ROLES AND RESPONSIBILITIES

how we'll work together

Get In Touch

Help Us Close the Broadband Affordability Gap

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