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Content Marketing Manager (Contract)

The Organization

EducationSuperHighway is the leading non-profit focused on upgrading the Internet access in every public school classroom in America. We believe that digital learning has the potential to provide all students with equal access to educational opportunity and that every school requires high-speed broadband to make that opportunity a reality. We accelerate broadband upgrades in America’s K-12 schools with data-driven programs and tools.

In partnership with governors and state agencies, we work with school districts to get fiber to schools that need it, to ensure classrooms have robust Wi-Fi, and to make broadband more affordable. Our work served as a catalyst for modernization of the Federal Communications Commission’s $3.9 billion E-rate program and spurred commitment from 48 governors to upgrade their schools. As a result, 30 million more students gained access to high-speed broadband in the past three years.

EducationSuperHighway is funded by national philanthropic organizations including the Chan Zuckerberg Initiative and the Bill and Melinda Gates Foundation and our mission is supported by America’s leading CEOs.

The Team

The Marketing team has two primary objectives: 1) build awareness of and drive demand for EducationSuperHighway programs and tools among state and school district leaders and 2) promote the EducationSuperHighway brand as a credible, trusted expert on the topic of Internet in schools. The eight-person team is responsible for national marketing efforts and developing and executing state-specific marketing campaigns, which rely heavily on building relationships and activating partner communications channels in each of our engaged states. This role reports to the Senior Marketing Communications Manager.

The Role

The Content Marketing Manager (Contract) role will help build national brand equity ensuring we are creating content that our key audience is looking for and optimizing the path to conversion. Accountable for all content marketing initiatives to drive traffic, engagement, and leads, the Manager will be responsible for conducting research, maintaining an editorial calendar, content development, and channel management. This person must understand the basic best practices of SEO, blogging, and the main social media channels.

What You Will Do

Implement marketing communications and content strategy

  • Serve a primary writer and content developer of impactful marketing materials (e.g. social media, blogs, email, infographics, case studies)
  • Maintain consistency of brand and messaging
  • Serve as social media community manager

Drive strategies to attract and retain stakeholders through digital advertising

  • Coordinate campaigns to sponsor content
  • Track content performance and report metrics

Requirements

  • Experience in implementing strategic marketing campaigns
  • Experience with marketing systems such as Hootsuite, WordPress, MailChimp and Google Analytics
  • Experience with Adobe Creative Cloud, a plus
  • Strong organizational and project management skills
  • Excellent written and verbal communication skills
  • Thrives on collaborative, cross-functional teamwork
  • Keen attention to detail
  • Creative, eager to try new approaches to achieve results and meet goals

To apply, send cover letter, writing sample, and resume to Senior Marketing Communications Manager.